Pepsi’s path-breaking Cricket World Cup 2011 campaign
Pepsi is one of the global sponsors for the 2011 ICC Cricket World Cup and the body paint campaign is an attempt to bring alive the passion that these cricketers have for their game.
The new body painted look is youthful, fresh and symbolic of the individual player’s passion for the game.
Mahendra Singh Dhoni – Fire in the belly
Harbhajan Singh – Fiery Ball
Virender Sehwag – Moving Star